They are pressured to keep the same measurements as they grow older, and when this doesn’t happen, they are kicked to the curb. Gemma Ward was discovered in Perth, aged 14, at an Australian modelling competition called Search for a Supermodel. In an interview with Teen Vogue, she described her scouting as aggressive and unexpected. “When the scout came up to me, I said, ‘No, thank you’. They forged my mum’s signature, and pushed me in front of the cameras.” She appeared on the cover of American Vogue at 16. Her fragile body, large, wide-set eyes and blonde hair seemed to be a winning formula, and Ward’s career took off spectacularly. At 17 she appeared on 20 New York runways for designers including Calvin Klein, Vera Wang and Oscar de la Renta. She was hired for top campaigns including Burberry and Valentino, and replaced Kate Moss as the face of CK’s Obsession Night. Then her body changed, and all bitchy hell broke loose. In 2007, Ward walked a Chanel show in a denim bikini and fashion media and industry insiders couldn’t handle it. An anonymous editor called her “big, almost bloated” and style headlines sneered “Chanel Spring ’08 Embraces the Big Girl”. Articles dubbed her outfit the “not so itsy-bitsy teeny-weeny Chanel bikini”. She no longer looked like a 14 or 16 year old and fashion thought this was unacceptable. Sign up for The New Statesman’s newsletters Tick the boxes of the newsletters you would like to receive. Morning Call Quick and essential guide to domestic and global politics from the New Statesman's politics team. The Crash A weekly newsletter helping you fit together the pieces of the global economic slowdown.
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